300mg
NAD+ per serving
Liposomal delivery
for enhanced absorption
Real NAD+
not a precursor
One capsule
per day
Your cells run on
a molecule you've probably never heard of
Nicotinamide adenine dinucleotide - NAD+ for short - is a coenzyme found in every living cell on the planet. Think of it as the rechargeable battery of your metabolism. It picks up electrons during energy production, hands them over to power your cells, then goes straight back for more. This happens billions of times a second, in every cell you have.
Energy is only half the job. NAD+ is also the fuel for two sets of proteins doing quiet, essential work in the background: sirtuins, which regulate how your cells respond to stress and age, and PARPs, which find and repair damaged DNA. Neither can function without it.
Which is why NAD+ touches almost every system you have: energy, brain, skin, metabolism and beyond.
Why NAD+ matters from your 30s onwards
Your body makes plenty of NAD+ in early adulthood. Production peaks young, then starts sliding from your mid-30s and falls more sharply through midlife. By some estimates we have less than half the NAD+ at 60 that we had at 20.
The decline is driven by a few things at once: your body making less of it, oxidative stress and inflammation building up, and a rising demand from the repair processes that consume it.
What does NAD+ support?
Energy
NAD+ is what your mitochondria use to turn food into ATP, the energy every cell runs on.
Focus
Your brain burns around a fifth of your total energy, and NAD+ sits at the centre of how that gets made.
Repair
PARPs, the enzymes that find and repair DNA damage, run entirely on NAD+.
Ageing well
Sirtuins regulate how your cells respond to stress, and they can't work without NAD+.
Liposomal delivery for enhanced absorption
NAD+ is a large, fragile molecule. Drop it into the digestive tract unprotected and it's dismantled within minutes - first by stomach acid, then by intestinal enzymes - long before it reaches your bloodstream. This is why oral NAD+ was, for years, considered a waste of money.
Liposomal encapsulation is built for exactly this problem. Each molecule of NAD+ is wrapped in a phospholipid bilayer, the same material your own cell membranes are made of. The liposome shields it through the stomach, carries it across the gut wall, and delivers it intact.
It's also why 300mg is enough. A smaller protected dose that arrives beats a large unprotected one that doesn't.
FAQs
When's the best time to take NAD+?
Morning, with or without food. Liposomal delivery means food isn't needed for absorption. Some people find NAD+ mildly energising, so if it affects your sleep, keep it to earlier in the day.
Do I need to take NAD+ capsules every day?
Yes, and this is the part that matters most. Like creatine and collagen, NAD+ works by building up in your tissues over weeks rather than acting instantly. Daily use is what makes it work, skipping days resets your progress.
When will I notice changes when taking NAD+?
Energy and focus shifts are typically reported within 2–4 weeks of consistent daily use. Deeper benefits, like skin and recovery, build over 8–12 weeks.
Can I take it with my other Zooki products?
Yes. NAD+ works alongside the rest of your routine, and pairs particularly well with regular exercise, good sleep and adequate protein.
Does NAD+ reverse ageing?
No, and anyone telling you otherwise is overselling. What NAD+ does is support the cellular machinery that ageing wears down — energy production, DNA repair, cellular stress response. The honest framing is removing a bottleneck, not turning back the clock.
Is IV NAD+ the only thing that works?
That's true of unprotected oral NAD+, which is broken down in the gut before it gets anywhere useful. Liposomal encapsulation is designed specifically to solve that problem, protecting each molecule through digestion and it's a lot more practical than an IV drip for something you take every day.
Find us in...
