What is Liposomal?
Liposomal supplements are supplements where the nutrients have been encapsulated inside “Liposomes”. Liposomes shield nutrients from the harsh environments of the digestive system and increase their absorption across the gut wall and into the bloodstream.
Through multiple studies and clinical trials, we’ve demonstrated that Zooki Liposomal Encapsulation provides nutrients with 4x higher absorption into the bloodstream compared to conventional supplements. But to understand the impact of this increased absorption, first you must understand why it is that a lot of regular supplements simply don't work...
You might be surprised to learn that when we take conventional supplements, most of the nutrients are destroyed before they make it to our cells, which is where they’re needed to work their magic.
This happens for two reasons - our stomach acid's destructive nature and an inefficient absorption process in the small intestine (more on this below).
As a result, 80% of traditional supplements can be destroyed before ever reaching the bloodstream and cells. That’s a lot of valuable nutrients (and money) going to waste!
In their natural state, key nutrients like Vitamin C are unprotected and vulnerable to being destroyed in our digestive system.
To get around this, we wrap nutrients in the same building blocks that make up the walls of our cells.
These building blocks form a shield around the nutrients. We call this shield a "liposome" – this is how we transport precious cargo at a tiny scale!
10x greater nutrient protection
Through in vitro studies, we've shown that Zooki Liposomes provide nutrients with 10x more protection against the harsh environments of your digestive system compared to conventional supplements
4x higher absorption into the bloodstream
In multiple clinical trials, we've shown that wrapping nutrients in Zooki Liposomes provides 4x higher absorption into the bloodstream compared to conventional supplements
How liposomes protect nutrients
By wrapping nutrients in Zooki Liposomes, we form a protective shield around them - preventing them from being destroyed as they travel through the harsh environments of your digestive system.
In practice, this is about shielding nutrients from the acidic conditions of your stomach and alkaline conditions of your intestines.
nutrient protection
To demonstrate the shielding ability of our liposomes, we commissioned studies with independent scientists that simulated the conditions of both the stomach and the intestines, and measured how Zooki products held up in comparison to nutrients in their raw, non-encapsulated form.
The result? 10x less Vitamin C destroyed when using Zooki Liposomes after an hour in your stomach.
A lot of supplements are absorbed into the bloodstream through “active transport” - your body expends energy to absorb nutrients into the bloodstream through “protein channels” that are embedded in the gut wall.
The body doesn’t have enough of these protein channels in the gut wall to absorb the high concentrations of nutrients found in supplements, which can lead to nutrients in regular supplements passing straight through the body without making it into the bloodstream.
By encapsulating nutrients in Liposomes, nutrients in Zooki products are absorbed directly into the bloodstream through a different kind of cell in the gut wall known as an "M-cell"; by-passing the need for the protein channels that get saturated and act as bottlenecks for nutrient absorption.
To demonstrate the increased bioavailability of Zooki Liposomal encapsulation, we commissioned independent clinical absorption trials using Zooki Liposomal Vitamin C vs. non-encapsulated Vitamin C.
Over a 48 hour period, the study found there was 3.91 x more Vitamin C in the bloodstream when using Zooki Liposomal Delivery Technology compared non-encapsulated Vitamin C.
Wrapping nutrients in Liposomes lends itself particularly well to smaller nutrients such as Vitamin C, Magnesium and Ashwagandha. Larger protein molecules (such as Collagen) are difficult to encapsulate and supplements we don't need to absorb (like probiotics) would require a different approach as they don’t need to make it into the bloodstream. You can browse all our Liposomal products below.
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