Q&A with Pocket Sport: The journey from jeans to women's gym wear

Our focus has always been promoting movement, not just the clothing that people do the moving in. Our mission and vision is "To get more people moving in high quality activewear that goes with everything - other clothes and life plans" and this is central to everything we do. 

We want to encourage our community to move as much as possible in their own way. Whether you love a morning run or a stroll around the park, we believe it’s important to keep moving in comfortable activewear so that we feel great both inside and out. 

We’ve previously done this through rewarding our customers with discounts the more they exercise and it was very popular, especially during lockdown. Who doesn't want to be rewarded whilst feeling good at the same time? We are currently revising this scheme with exciting things coming soon. 

Pocket has evolved a huge amount. Not many people will remember, but when Ed and Louise launched Pocket it was a jeans company. We then realised the huge movement towards exercise and fitness and it went from being Pocket London to Pocket Sport back in 2016. 

Since then the focus has been on developing products that enable our customers to move with comfort and ease. We have many great design features such as our trademark non-slip waistband grip to more recently large phone pockets on all of our squat proof leggings. 

Colour is a hugely important part of Pocket. We want our community to ‘wear the rainbow’ and to lift their moods with stand-out colours for every personality. We offer 4 core colours, Black, Navy, Sage and Fig and all other colours are limited edition drops enabling us to avoid over-production and reduce waste. 

For Summer 2022 we launched our first ever printed set which was really exciting as it was also our first set made from recycled fabric. The Claude Logo Print had been 2 years in the making and took some serious development but we couldn’t be happier with the results. The fabric is amazingly soft and long lasting, whilst also retaining the high level of performance our customers have come to expect. 

Back in April we also made the decision to start planting trees to help offset our carbon footprint. When our customers shop, we drop seeds. Since April 2022 our amazing community has helped us plant nearly 4,000 trees, which is just incredible!

Great activewear - if you feel good then that’s a great start! 

Start small and set targets or goals that are easily achievable. Once you get into a routine and begin to achieve the smaller goals this should hopefully motivate you to keep working towards bigger goals. If you are over ambitious and set unrealistic goals this can be demoralising and knock your confidence. 

If you don’t like working out alone, see if you have a friend or relative that can be your workout partner. Some people prefer to exercise alone but having a partner can offer great motivation and that ‘we are in this together!’ mentality. Exercise classes are also a great way to push yourself as you can’t really back down once you are there. Having other people around you to support and encourage you can really boost your confidence too.

A great way to start is to find ways to incorporate exercise or movement into your daily routine. For example if you can walk to work instead of catching the bus then swap this out. Getting your steps in before work and even on the way home is a great way to keep moving without eating into your down time or busy schedule. 

Habits and routines are essential parts of incorporating exercise into a healthy lifestyle, but also numerous studies demonstrate that a key part of forming habits is rewards, so if you do hit your goals, make sure you reward yourself too!